Rock Bottom to Rebuild — Performance Dashboard
May 1 & 3 (completed)
Ind. avg: 25–35%
EasyWebinar
Ind. avg: 40–50%
Attendees → Sales
Ind. avg: 5–15%
Overall funnel
Ind. avg: 1–3%
| Date | Regs | Attended | Sales | Show-up | Avg Watch | Conv. |
|---|---|---|---|---|---|---|
May 1 (Fri) — 6PM CST | 1,383 | 318 | 13 | 23.0% | 39.8% | 4.1% |
May 3 (Sun) — 11AM CST | 627 | 256 | 6 | 40.8% | 43.6% | 2.3% |
May 4 (Mon) — 10AM CSTUpcoming | 481 | — | — | — | 0% | — |
| TOTAL / COMPLETED | 2,491 | 574 | 19 | 23.0% | 41.5% | 3.3% |
| # | Name | Product | Source | Date |
|---|---|---|---|---|
| 1 | Bryan D Mitchell | Pay in Full ($500 Discount) | Unknown | May 1 |
| 2 | David Allman | Payment Plan ($500 Discount) | TikTok | May 1 |
| 3 | Christopher Kempf | Payment Plan ($500 Discount) | FB DM | May 1 |
| 4 | Richard Ward-Harvey | Pay in Full ($500 Discount) | FB Ad 1 | May 1 |
| 5 | James Roccograndi | Payment Plan ($500 Discount) | TikTok | May 1 |
| 6 | Jlr4x | Payment Plan ($500 Discount) | FB Ad 1 | May 1 |
| 7 | VONTRELL BURNETT | Healthy Men-tality Payment Plans | FB Ad 1 | May 1 |
| 8 | Steve Saunders | Pay in Full ($500 Discount) | FB Ad 1 | May 1 |
| 9 | Luis San Roman | Payment Plan ($500 Discount) | FB Ad 1 | May 1 |
| 10 | Mitchell Kobylarczyk | Pay in Full ($500 Discount) | FB Ad 1 | May 1 |
| 11 | Steven Brannan | Pay in Full ($500 Discount) | FB DM | May 1 |
| 12 | John h hogan | Pay in Full ($500 Discount) | FB Ad 1 | May 1 |
| 13 | Balraj Bains | VIP ($500 Discount) | Podcast Broadcast | May 1 |
| 14 | Peter Lavoie | Pay in Full ($500 Discount) | FB DM | May 3 |
| 15 | Mike Jacks | Payment Plan ($500 Discount) | FB Ad 1 | May 3 |
| 16 | Lee Hoffman | Payment Plan ($500 Discount) | FB Ad 1 | May 3 |
| 17 | Chris Teichmiller | Payment Plan ($500 Discount) | FB Ad 1 | May 3 |
| 18 | Omar Clarke | Pay in Full ($500 Discount) | FB Ad 1 | May 3 |
| 19 | R. Scott Dotson | Pay in Full ($500 Discount) | FB Ad 1 | May 3 |
Sent
7,615
Queued OK
7,485
Failed
130
Est. Cost
$12.80
9 Invalid Phone Numbers
130 total failures across all batches — same 9 numbers failing consistently (too short, international format, or malformed). These numbers will fail in every batch. Consider removing them from future sends.
1hr Before (10:00 AM CDT)
Completed
531
Queued
9
Failed
98.3%
Queue Rate
15min Before (10:45 AM CDT)
Completed
531
Queued
9
Failed
98.3%
Queue Rate
Happening Now (10:55 AM CDT)
Completed
531
Queued
9
Failed
98.3%
Queue Rate
T1-A Attended (Immediate)
Completed
248
Queued
3
Failed
98.8%
Queue Rate
T1-B Did Not Attend (Immediate)
Completed
362
Queued
8
Failed
97.8%
Queue Rate
T2 Try It (May 6 12PM ET)
Fires at scheduled time
610
Queued
11
Failed
98.2%
Queue Rate
T3 Cart Close (May 7 12PM ET)
Fires at scheduled time
610
Queued
11
Failed
98.2%
Queue Rate
1hr Before (9:00 AM CDT / 10:00 AM ET)
Fires at scheduled time
472
Queued
8
Failed
98.3%
Queue Rate
15min Before (9:45 AM CDT / 10:45 AM ET)
Fires at scheduled time
472
Queued
8
Failed
98.3%
Queue Rate
Happening Now (9:55 AM CDT / 10:55 AM ET)
Fires at scheduled time
472
Queued
8
Failed
98.3%
Queue Rate
T2 Try It (May 6 12PM ET)
Fires at scheduled time
1,323
Queued
23
Failed
98.3%
Queue Rate
T3 Cart Close (May 7 12PM ET)
Fires at scheduled time
1,323
Queued
23
Failed
98.3%
Queue Rate
May 4 Webinar — Not Yet Scheduled
406 registrants · 3 batches · Est. ~$9.60
SMS Insights
Overall delivery rate: 46.6%. Total cost: $12.80.
May 1 generated all 13 sales with a 4.1% attendee-to-sale conversion rate — above the 2-3% webinar industry average.
May 1 had a 22.9% show-up rate. Industry standard is 30-40%. Implementing SMS reminders 1hr before and a 'starting now' notification could add 10-15% more attendees.
FB Ad 1 drives 7 of 13 sales (54%). Consider scaling this ad set's budget for the remaining sessions on May 3 and May 4.
TikTok generated 2 sales. Test video testimonials and urgency-based CTAs to improve conversion for the upcoming sessions.
6 of 13 buyers chose Pay in Full ($500 Discount) — the most popular option. Consider making this the primary CTA on the sales page.
With 1,384 registrations but only 317 attendees on May 1, over 1,000 people never watched. Send a 48-hour replay sequence with scarcity messaging to capture these leads.
907 registrations across the two upcoming sessions. Apply learnings from May 1: stronger reminder sequences, FB Ad 1 retargeting, and Pay-in-Full as primary CTA.
Send 3-touch reminder sequence: 24hr before, 1hr before, and 'starting now' SMS/email. This alone can boost show-up rates by 15-25%.